Attitudes & Persuasion
What does it take to change hearts and minds? What types of messaging can alter people’s beliefs and spur positive action? Annenberg School scholars consider the mental processes behind decision-making and the types of communications that can effectively sway people.
Photo credit: Miguel Henriques / Unsplash
News
Brain Activity Reveals What Makes Persuasive Messages Stick
A new study by the Communication Neuroscience Lab and colleagues reveals that activity in brain regions associated with reward and social processing can predict the effectiveness of messages.
