Man speaking in front of a large audience. Miguel Henriques / Unsplash

Research
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Attitudes & Persuasion

Attitudes & Persuasion

What does it take to change hearts and minds? What types of messaging can alter people’s beliefs and spur positive action? Annenberg School scholars consider the mental processes behind decision-making and the types of communications that can effectively sway people.

Photo credit: Miguel Henriques / Unsplash

Attitudes & Persuasion

News

All Attitudes & Persuasion News

American flag painted on a disressed wooden fence

News

Polarization Research Lab’s Path to 2024 Series Highlights Realities of American Attitudes

Focusing on corporate political action, AI, immigration, and more, the Polarization Research Lab aims to dispel myths about partisan beliefs.

Hands holding protest signs reading: Abortion is Healthcare, Bans off our bodies, My Body My Choice, and Human Rights

Research

14 May 2024

Abortion, Not Inflation, Directly Affected Congressional Voting in 2022

Vector illustration of silhouettes of heads and brains meant to convey variation in mindsets and emotions

Research

3 May 2024

Largest Quantitative Synthesis to Date Reveals What Predicts Human Behavior and How to Change It

The facade of the Annenberg building surrounded by trees with green leaves

News

9 Apr 2024

Cerianne Robertson Named 2024-26 George Gerbner Postdoctoral Fellow

Hands holding a "One Planet One Chance" poster

Research

18 Mar 2024

What Are the Most Effective Strategies To Inspire Action on Climate Change?

Faculty

Dolores Albarracín, Ph.D.

Amy Gutmann Penn Integrates Knowledge University Professor

Sarah Banet-Weiser, Ph.D.

Walter H. Annenberg Dean

Carolyn Biltoft, Ph.D.

Visiting Faculty Fellow, Center on Digital Culture and Society

Damon Centola, Ph.D.

Elihu Katz Professor of Communication, Sociology, and Engineering

Man-pui Sally Chan, Ph.D.

Research Associate Professor

Nicole Cooper, Ph.D.

Managing Director of Research, Communication Neuroscience Lab

Maya Enisman, Ph.D.

Postdoctoral Fellow, Annenberg Public Policy Center and Social Action Lab

Bita Fayaz-Farkhad, Ph.D.

Research Assistant Professor, Social Action Lab

John Gastil, Ph.D.

Visiting Scholar, Annenberg Public Policy Center

R. Lance Holbert, Ph.D.

Director of Leonore Annenberg Institute for Civics (LAIC), Annenberg Public Policy Center

Robert C. Hornik, Ph.D.

Wilbur Schramm Professor Emeritus of Communication and Health Policy

Aaron Hyzen, Ph.D.

Postdoctoral Fellow, Media, Inequality & Change Center

John B. Jemmott III, Ph.D.

Kenneth B. Clark Professor of Communication and Psychiatry

Sixiao (Vivian) Liu, Ph.D.

Postdoctoral Fellow, Health Communication & Equity Lab

David Lydon-Staley, Ph.D.

Assistant Professor of Communication

Cristina Monzer, Ph.D.

Postdoctoral Fellow

Matt Parker, Ph.D.

Gilbert Seldes Multimodal Postdoctoral Fellow

Desmond Upton Patton, M.S.W., Ph.D.

Brian and Randi Schwartz University Professor

Diego A. Reinero, Ph.D.

MindCORE Postdoctoral Research Fellow

Christina A. Roberto, Ph.D.

Mitchell J. Blutt and Margo Krody Blutt Presidential Associate Professor of Health Policy, Perelman School of Medicine

Dan Romer, Ph.D.

Research Director, Annenberg Public Policy Center

Javier Granados Samayoa, Ph.D.

Research Associate, Social Action Lab

Minjae Seo, Ph.D.

Postdoctoral Fellow, Annenberg Public Policy Center and Social Action Lab

Xi Shen, Ph.D.

Research Associate, Social Action Lab

Andrew A. Strasser, Ph.D.

Research Professor of Psychiatry, Perelman School of Medicine

Andy Tan, Ph.D., M.P.H., M.B.A., M.B.B.S.

Associate Professor of Communication

Philip Tetlock, Ph.D.

Leonore Annenberg University Professor of Psychology and Management, Wharton School of Business and School of Arts and Sciences

Jiaxi Wu, Ph.D.

Postdoctoral Fellow, Health Communication & Equity Lab

Graduate Students

Feng Yi Chew

Doctoral Student

Danielle Clark

Doctoral Candidate

Tom W. Etienne

Joint Doctoral Student in Communication and Political Science

Vishwanath E.V.S.

Doctoral Student

Neil Fasching

Doctoral Candidate

Collin Kather

Doctoral Student

Hogeun Lee

Doctoral Student

Kirsten O. Lydic

Doctoral Student

Thandi Lyew

Doctoral Student

Ben Muzekari

Doctoral Student

Kate Okker-Edging

Doctoral Candidate

Devo Probol

Doctoral Student

Xinyi Wang

Doctoral Candidate

Qijia Ye

Doctoral Candidate

Brittany Zulkiewicz

Doctoral Candidate