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Attitudes & Persuasion

What does it take to change hearts and minds? What types of messaging can alter people’s beliefs and spur positive action? Annenberg School scholars consider the mental processes behind decision-making and the types of communications that can effectively sway people.

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Attitudes & Persuasion

News

All Attitudes & Persuasion News
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News

Polarization Research Lab’s Path to 2024 Series Highlights Realities of American Attitudes

Focusing on corporate political action, AI, immigration, and more, the Polarization Research Lab aims to dispel myths about partisan beliefs.

Hands holding protest signs reading: Abortion is Healthcare, Bans off our bodies, My Body My Choice, and Human Rights
Research

Abortion, Not Inflation, Directly Affected Congressional Voting in 2022

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Research

Largest Quantitative Synthesis to Date Reveals What Predicts Human Behavior and How to Change It

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News

Cerianne Robertson Named 2024-26 George Gerbner Postdoctoral Fellow

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Research

What Are the Most Effective Strategies To Inspire Action on Climate Change?

Faculty

Dolores Albarracín
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Dolores Albarracín, Ph.D.

Amy Gutmann Penn Integrates Knowledge University Professor
Sarah Banet-Weiser Headshot
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Sarah Banet-Weiser, Ph.D.

Walter H. Annenberg Dean
CAROLYN BILTOFT
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Carolyn Biltoft, Ph.D.

Visiting Faculty Fellow, Center on Digital Culture and Society
Riana M. Brown
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Riana M. Brown, Ph.D.

Joan Bossert Postdoctoral Fellow, Annenberg Public Policy Center
Damon Centola
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Damon Centola, Ph.D.

Elihu Katz Professor of Communication, Sociology, and Engineering
Sally Chan
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Man-pui Sally Chan, Ph.D.

Research Associate Professor
Nicole Cooper
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Nicole Cooper, Ph.D.

Managing Director of Research, Communication Neuroscience Lab
Maya Enisman
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Maya Enisman, Ph.D.

Postdoctoral Fellow, Annenberg Public Policy Center and Social Action Lab
Bita Fayaz-Farkhad
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Bita Fayaz-Farkhad, Ph.D.

Research Assistant Professor, Social Action Lab
R. Lance Holbert
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R. Lance Holbert, Ph.D.

Director of Leonore Annenberg Institute for Civics (LAIC), Annenberg Public Policy Center
Robert Hornik
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Robert C. Hornik, Ph.D.

Wilbur Schramm Professor Emeritus of Communication and Health Policy
Aaron Hyzen
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Aaron Hyzen, Ph.D.

Postdoctoral Fellow, Media, Inequality & Change Center
John B. Jemmott III
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John B. Jemmott III, Ph.D.

Kenneth B. Clark Professor of Communication and Psychiatry
Sixiao Vivian Liu
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Sixiao (Vivian) Liu, Ph.D.

Postdoctoral Fellow, Health Communication & Equity Lab
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David Lydon-Staley, Ph.D.

Assistant Professor of Communication
Matthew Parker
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Matt Parker, Ph.D.

Gilbert Seldes Multimodal Postdoctoral Fellow
Desmond Patton Headshot
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Desmond Upton Patton, M.S.W., Ph.D.

Brian and Randi Schwartz University Professor
Diego Reinero
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Diego A. Reinero, Ph.D.

MindCORE Postdoctoral Research Fellow
Christina A. Roberto
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Christina A. Roberto, Ph.D.

Mitchell J. Blutt and Margo Krody Blutt Presidential Associate Professor of Health Policy, Perelman School of Medicine
Dan Romer
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Dan Romer, Ph.D.

Research Director, Annenberg Public Policy Center
Javier Granados Samayoa
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Javier Granados Samayoa, Ph.D.

Research Associate, Social Action Lab
Minjae Seo
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Minjae Seo, Ph.D.

Postdoctoral Fellow, Annenberg Public Policy Center and Social Action Lab
Xi Shen
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Xi Shen, Ph.D.

Research Associate, Social Action Lab
Andrew A. Strasser
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Andrew A. Strasser, Ph.D.

Research Professor of Psychiatry, Perelman School of Medicine
Andy Tan headshot on blue background
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Andy Tan, Ph.D., M.P.H., M.B.A., M.B.B.S.

Associate Professor of Communication
Philip Tetlock
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Philip Tetlock, Ph.D.

Leonore Annenberg University Professor of Psychology and Management, Wharton School of Business and School of Arts and Sciences
Jiaxi Wu
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Jiaxi Wu, Ph.D.

Postdoctoral Fellow, Health Communication & Equity Lab

Graduate Students

Feng Yi Chew
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Feng Yi Chew

Doctoral Student
Danielle Clark
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Danielle Clark

Doctoral Candidate
Tom Etienne Headshot
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Tom W. Etienne

Joint Doctoral Student in Communication and Political Science
Vishwanath E.V.S.
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Vishwanath E.V.S.

Doctoral Student
Neil Fasching
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Neil Fasching

Doctoral Candidate
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Collin Kather

Doctoral Student
Hogeun Lee
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Hogeun Lee

Doctoral Student
Kirsten O. Lydic
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Kirsten O. Lydic

Doctoral Student
Thandi Lyew
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Thandi Lyew

Doctoral Student
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Ben Muzekari

Doctoral Student
Kate Okker-Edging
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Kate Okker-Edging

Doctoral Student
Devon Probol Headshot
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Devo Probol

Doctoral Student
Xinyi Wang
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Xinyi Wang

Doctoral Candidate
Qijia Ye
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Qijia Ye

Doctoral Student
Brittany Zulkiewicz
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Brittany Zulkiewicz

Doctoral Candidate