
Behavior Change
Motivating yourself or someone else to change an ingrained behavior — like how often you exercise, whether you vote in elections, or trying to quit smoking — is often difficult. Annenberg researchers test and refine the best methods and messaging for encouraging healthy, positive, and safe behavior in various populations.
Photo credit: Alex McCarthy / Unsplash

News
Is ‘Bypassing’ a Better Way to Battle Misinformation?
A new paper by Annenberg Professor Dolores Albarracín and research associate Javier Granados Samayoa finds that, in certain situations, "bypassing" misinformation is more effective than correcting it.