
Behavior Change
Motivating yourself or someone else to change an ingrained behavior — like how often you exercise, whether you vote in elections, or trying to quit smoking — is often difficult. Annenberg researchers test and refine the best methods and messaging for encouraging healthy, positive, and safe behavior in various populations.
Photo credit: Alex McCarthy / Unsplash

News
People Select Feedback to Flatter Others, Except When They Dislike Them
New research by Social Action Lab research associate Xi Shen and PIK Professor Dolores Albarracín found that people generally want to make other people feel good about themselves — unless they dislike that person.