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Research

Polarization Research Lab’s Path to 2024 Series Highlights Realities of American Attitudes

Focusing on corporate political action, AI, immigration, and more, the Polarization Research Lab aims to dispel myths about partisan beliefs.

Hands holding protest signs reading: Abortion is Healthcare, Bans off our bodies, My Body My Choice, and Human Rights
Research

Abortion, Not Inflation, Directly Affected Congressional Voting in 2022

Contrary to the conventional wisdom that Americans are “pocketbook voters,” views on abortion and the Supreme Court are more likely to sway voters today.

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Research

Largest Quantitative Synthesis to Date Reveals What Predicts Human Behavior and How to Change It

Prof. Dolores Albarracín and her team dug through years of research on the science behind behavior change to determine the best ways to promote changes in behavior.

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News

Cerianne Robertson Named 2024-26 George Gerbner Postdoctoral Fellow

At USC Annenberg, Robertson has studied media narratives and discourses that sustain power relations, particularly for cites and sports mega-events.

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Research

What Are the Most Effective Strategies To Inspire Action on Climate Change?

The Communication Neuroscience Lab is conducting an intervention tournament, testing six strategies to change beliefs and intentions regarding climate change.

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Research

Finding New Ways to Evaluate Voters’ Beliefs

In his dissertation research, joint Communication and Political Science doctoral student Nicholas Dias searches for new ways to gauge voter competency.

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Research

Experiencing Record-Breaking Heat Days Affects Perception of Weather Trends

A new study by Professor Dolores Albarracín and Postdoctoral Fellow Timothy Hyde finds that living in an area with record-breaking heat effectively increases perceptions that the weather is getting hotter.

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Research

Aging on Screen and on the Page: Changing Depictions of Older People in the Media

A conference held at Annenberg took a deep dive into how gender, age, and aging are portrayed in the media, and the implications for society.

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Graduate Student News

Doctoral Students Collaborate With Philadelphia High School Students on Health Communication Research

Thandi Lyew and Brittany Zulkiewicz worked with local teens through a Penn Graduate Community-Engaged Research Fellowship.

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Research

First Findings from US 2020 Facebook & Instagram Election Study Released

Unprecedented research by Prof. Sandra González-Bailón and colleagues reveals the influence of Facebook's algorithms on political news exposure.