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Research

Largest Quantitative Synthesis to Date Reveals What Predicts Human Behavior and How to Change It

Prof. Dolores Albarracín and her team dug through years of research on the science behind behavior change to determine the best ways to promote changes in behavior.

Hands holding a "One Planet One Chance" poster
Research

What Are the Most Effective Strategies To Inspire Action on Climate Change?

The Communication Neuroscience Lab is conducting an intervention tournament, testing six strategies to change beliefs and intentions regarding climate change.

4 college-aged students wearing backpacks walk down a path
Research

Creating Mental Space From Alcohol Triggers Could Help College Students Drink Less Frequently

A new study found that prompting college students to take a step back when they encounter alcohol can reduce how often they drink.

Person standing by a chalkboard filled with words. In the classroom, we see the back of a person's head
Graduate Student News

Doctoral Students Collaborate With Philadelphia High School Students on Health Communication Research

Thandi Lyew and Brittany Zulkiewicz worked with local teens through a Penn Graduate Community-Engaged Research Fellowship.

A medical team in an office sits around a table with a laptop; one man in scrubs points to the laptop screen
Research

One Way To Reduce Medical Errors? Connect Doctors With Other Doctors.

A new PNAS study led by Professor Damon Centola uncovers how information-sharing networks can improve medical care.

Doctor placing medical bandage a on child's arm after vaccination
Research

People with a Conspiracy Mindset Resist Childhood Vaccination, Study Shows

In a new study, Professors Dan Romer and Kathleen Hall Jamieson of the Annenberg Public Policy Center examined the role that having a conspiracy mindset in 2021 played in reluctance to vaccinate children in 2022.

A magnifying glass sits on a laptop keyboard
Research

Research Identifies Factors That Make Correcting Misinformation About Science More Successful

A new study from PIK Professor Dolores Albarracín and Research Associate Man-pui Sally Chan investigates effective ways to correct misinformation about science.

Vector illustration: People read false news from newspaper, on social media, and TV
Research

Instead of Refuting Misinformation Head-On, Try “Bypassing” It

A new study from Professor Dolores Albarracín has found that redirecting an individual’s attention away from misinformation and toward other beliefs can be just as effective as debunking it.

Decorative collage of world map with circles and corona viruses as well as various line and bar charts
Research

What Statistics are Most Likely to Promote Positive Actions During a Pandemic?

A new study from PIK Professor Dolores Albarracín and Research Associate Haesung Annie Jung finds that some COVID statistics are more effective than others at encouraging people to change their behavior.

Drinking glass with red/orange colored beverage garnished with a strawberry skewer, sitting on white table against solid blue background
Research

Mocktails or Cocktails? Having a Sense of Purpose in Life Can Keep Binge Drinking At Bay

A new study reveals that having a sense of purpose in daily life can influence college students’ decisions on day-to-day alcohol consumption.