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"Trusted Messengers" Distill Science, Debunk Myths about COVID-19 Vaccine
VaxUpPhillyFamilies engages Philadelphia parents and caregivers as vaccine ambassadors to identify concerns and provide support related to COVID-19 vaccines, increase vaccine uptake, and address social support needs.
Survey: 1 in 5 Americans Fear Getting Monkeypox but Many Know Little About It
As Covid-19 cases surge across the United States dominated by a highly transmissible subvariant and worry about Covid persists, some in the public have begun to voice concern about the new health threat of monkeypox, according to a new Annenberg Public Policy Center national survey.
Who, What, Why: Annenberg Doctoral Student Ava Irysa Kikut
Kikut worked with high school students and Penn undergrads to develop media messages that speak to the health needs and inequalities pertinent to adolescent Philadelphians.
Prof. Robert Hornik Receives Chaffee Career Achievement Award at ICA 2022
The prestigious award comes in honor of Hornik's impact on the field of health communication and of evaluating messaging campaigns' ability to drive behavior change.
How Do Media Depictions of Tobacco Influence Smoking Decisions for Young Adults?
Two studies from the Annenberg School for Communication’s Robert Hornik find that media portrayals of such behaviors can change actions and perception, but how and by how much depends on a range of factors.
Do Shared Life Experiences Make It Harder to Understand Others?
A new study reveals that having similar life experiences can actually diminish our ability to perceive other people’s unique feelings and circumstances.
Fruit snack or edible? Study finds some cannabis products look like popular snacks
By Rachel Harrison, New York University
How Storytelling Can Motivate Us to Help Others
A new study finds that personal stories – instead of cold facts – make people want to help keep others safe.
The Great and Powerful Dr. Oz? Alternative Health Media Consumption and Vaccine Views
A new study by researchers at the Annenberg Public Policy Center finds that exposure to alternative health media affects people's beliefs about healthcare issues like vaccination.
Vaccines: Philosophical, moral beliefs tied to religion determine acceptance
A longitudinal study conducted pre-COVID-19 considered Americans' attitudes toward vaccines for the flu, measles, HPV, and others.
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