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Faculty News

Annenberg Faculty Receives Grant for Tobacco Regulatory Science Research

Professor Joseph Cappella will oversee a project on "reduced harm" tobacco products.

Research

New Study Finds Visuals of Vaping in E-Cigarette Advertisements Increase Anti-Vaping Beliefs and Policy Opinions

When vaping portrayals are reminiscent of cigarette smoking, viewers are likely to form negative opinions of vaping.

Research

Pro-Tobacco Videos on YouTube Sway Young Adults on E-Cigarettes and Hookahs

While cigarette advertising and marketing have been restricted in one way or another since the ’60s, videos on YouTube are largely unregulated.

Undergraduate News

Communication Majors Get Hands-On, Quantitative Research Experience in New Course

This kind of course on study design and statistical methods often isn't taught until graduate school.

Research

Study Finds Smokers Wrongly Believe Natural American Spirit Cigarettes are Healthier

In fact, there is no established science to corroborate these beliefs.

Research

New Meta-Analysis Shows Peer Influence Doubles the Risk Adolescents Will Smoke

Teens from collectivistic cultures also more swayed by peers than those in individualistic cultures.

Graduate Student News

Doctoral Student Jazmyne Sutton Explores the Use of Visuals in Health Communication

How do you know when an image will help or hinder the impact of the message?

Research

Counteracting the Influence of Adolescent Peer Smoking on YouTube

A new study suggests showing a corrective message that describes the severity and scope of smoking risks.

Research

TCORS Study Shows Effectiveness of Testimonial Warning Labels on Tobacco Products

Warning labels featuring photos of real smokers who were harmed by their habit were more effective than text-only labels.

Research

Cigarette Warnings with Images Better at Conveying Risks of Smoking

Study uses real-world approach to test pictorial warning labels