Retirement Lecture - Joseph Turow, Robert Lewis Shayon Professor of Media Systems & Industries

Please join us to celebrate Professor Joseph Turow and his five decades of contributions to the field of communication and the Annenberg community with a lecture and reception.

Schedule

5:00-5:30 pm | Welcome Reception in the Annenberg Forum

5:30-6:30 pm | Lecture in Room 109 - "Audience Construction, Institutional Power, and the Hidden Curriculum: From The Book Industry To Marketers’ AI"

6:30-7:00 pm | Reception continues

About the Lecture

Audience Construction, Institutional Power, and the Hidden Curriculum: From Peddlers to AI

Picking up three dynamics that he has explored since his student days at Annenberg, Professor Joseph Turow will discuss how they evolved across time and space to raise issues at the core of our current culture.

About the Speaker

Professor Joseph Turow is Robert Lewis Shayon Professor of Media Systems & Industries at the Annenberg School for Communication.

His work lies at the intersection of marketing, digital media, and society. His writings explore the power dynamics that shape cultural materials (e.g. ads, supermarket aisles, voice assistants) through which people learn about the world.

He is an elected Fellow of the International Communication Association and was presented with a Distinguished Scholar Award by the National Communication Association. A 2005 New York Times Magazine article referred to Turow as “probably the reigning academic expert on media fragmentation.”

He has authored twelve books, edited five, and written more than 160 articles on mass media industries. His most recent books are The Voice Catchers: How Marketers Listen In to Exploit Your Emotions, Your Privacy, and Your Wallet (Yale, 2021), Media Today: Mass Communication in a Converging World (Routledge, 2020), and The Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power (Yale, 2017). In 2011, Yale University Press published his book The Daily You: How the New Advertising Industry is Defining Your Identity and Your World; a Turkish edition came out in 2015. In 2010, the University of Michigan Press published Playing Doctor: Television, Storytelling, and Medical Power, a history of prime time TV and the sociopolitics of medicine, and in 2013, it won the McGovern Health Communication Award from the University Of Texas College of Communication. Other books reflecting current interests are Niche Envy: Marketing Discrimination in the Digital Age (MIT Press, 2006); Breaking Up America: Advertisers and the New Media World (University of Chicago Press, 1997; paperback, 1999; Chinese edition, 2004); and The Hyperlinked Society: Questioning Connections in the Digital Age (edited with Lokman Tsui, University of Michigan Press, 2008).

Turow’s continuing national surveys of the American public on issues relating to marketing, new media, and society have received a great deal of attention in the popular press, as well as in the research community. He has been interviewed widely about his research, including by NPR’s Fresh Air with Terry Gross, The Atlantic, the BBC, CBS News, and elsewhere. He has also written about media and advertising for the popular press, including the New York Times, The Atlantic, American Demographics magazine, the Washington Post, the Boston Globe, and the Los Angeles Times. His research has received financial support from the Digital Trust Foundation, the John D. and Catherine T. MacArthur Foundation, the Kaiser Family Foundation, the Robert Wood Johnson Foundation, the Federal Communications Commission, and the National Endowment for the Humanities, among others.

Turow was awarded a Lady Astor Lectureship by Oxford University. He has received several conference paper and book awards and has lectured widely. He was invited to give the McGovern Lecture at the University of Texas College of Communication, the Pockrass Distinguished Lecture at Penn State University, and the Chancellor’s Distinguished Lecture at Louisiana State University. He currently serves on the editorial boards of the Journal of Broadcasting and Electronic Media, the International Journal of Communication, and Media Industries. He also has served as the elected chair of the Mass Communication Division of the International Communication Association.