Gayoung Jeon

Gayoung Jeon's research focuses on the multifaceted nature of mis/disinformation across diverse media formats—textual, visual, and auditory—within the realm of hyper-politicized public communication in digital media.

Gayoung Jeon is a doctoral student at the Annenberg School for Communication, examining the interplay of misinformation and disinformation across textual, visual, and auditory media within the highly politicized digital environment. Her research addresses how malicious information on social media fosters antagonism and intolerance, incites violent behavior and conspiratorial thinking, and amplifies its impact within social networks and mainstream political discourse.

She applies advanced computational and quantitative techniques, including natural language processing, deep learning, LLM fine-tuning, and computer vision, to analyze complex multimodal data. Her current focus is on how the integration of visual and textual elements influences user engagement across various platforms, even when the information is unfounded. Additionally, she is developing new computational techniques for digital media analysis and investigating the broader societal impacts of AI and automated content.