Research Centers

Collaborative research is common at the Annenberg School, often taking place through our established centers and labs. Learn more about them below.

AHA! Lab logo
The Addiction, Health, and Adolescence (AHA!) Lab is perpetually curious about the way behavior unfolds over short time scales during the course of everyday life. Research focuses on substance use, emotion regulation, and curiosity across the lifespan, with a particular focus on adolescence.
Annenberg Public Policy Center logo
Studying the role of communication in politics, adolescent behavior, child development, health care, civics, and mental health; helping policy-makers, journalists, scholars, constituent groups, and the general public understand the role that media play in their lives.
Logo for the Center for Advanced Research in Global Communication
An institute of advanced study that aims to produce world class, field-defining research, grounded in a vision of “inclusive globalization” that embraces bottom-up actors and the stunning diversity of global media, politics and culture.
Logo of the Center for Experimental Ethnography
The Center for Experimental Ethnography seeks to amplify discussions regarding the emerging forms scholarly research is taking in the humanities and social sciences, and to create institutional interventions related to nontraditional genres of research practice and dissemination.
Center for Health Behavior and Communication Research logo
The mission of the Center is to develop and evaluate theory-based, culturally sensitive, and developmentally appropriate strategies to reduce health-risk behaviors, and to identify ways to implement HIV risk reduction and health promotion interventions.
CMR logo
The Center for Media at Risk is devoted to fostering free and critical media practice and scholarship. The Center provides a hub for practical and scholarly discussions of the global media environment and how its practitioners work under threatening political conditions.
The Center on Digital Culture and Society supports critical, interdisciplinary scholarship and dialogue on all aspects of digital culture, technology, and society.
Communication Neuroscience Lab logo
Taking an interdisciplinary communication neuroscience approach to link neural activity to behaviors at the individual, group, and population levels. Much of the work focuses on health communication and the design of better interventions, programs, and policies.
Health Communication & Equity Lab logo
The Health Communication & Equity Lab examines inequalities in marketing, media, and message effects across diverse populations and designs culturally responsive communication interventions to advance the health and well-being of health disparity populations.
Logo for the Institute for Public Service
Engaging undergraduate students in a public service dialogue through a special program combining individual research opportunities with hands-on experiences in the public arena. Students meet with and learn from current and former public office holders, journalists, and public servants.
Institute for the Study of Citizens and Politics
The Institute for the Study of Citizens and Politics promotes research on the many ways citizens interact with the political world. Much of ISCAP’s research focuses on public opinion, political psychology, and political communication.
Logo for the Media, Inequality & Change Center with a large MIC and the full name of the center beneath
The MIC Center is a joint venture between Penn's Annenberg School and Rutgers University. It is committed to studying the political economy of social problems, media, and democracy, while engaging local activist projects and drawing connections with national and international social movements.
Network Dynamics Group logo
Using mathematical models and online empirical methods to study collective behavior, research in the group focuses on how social and institutional changes can have unexpected effects on collective political, social, and health outcomes.
peace and conflict neuroscience logo
The Peace and Conflict Neuroscience Lab aims to put science to work for peace by using the tools of experimental psychology and cognitive neuroscience to (1) characterize the processes driving conflict, such as empathy and dehumanization, and (2) empirically evaluate peacebuilding efforts.
University of Pennsylvania Tobacco Center of Regulatory Science
Communication about tobacco products has been transformed by the digital marketing revolution and the rapid diffusion of emerging social media, leaving product information and misinformation readily available. Penn TCORS works to separate fact from fiction about tobacco products.