New research by Social Action Lab research associate Xi Shen and PIK Professor Dolores Albarracín found that people generally want to make other people feel good about themselves — unless they dislike that person.
A new study showed that exposure to “I Will Vote” stickers significantly enhanced people’s attitudes toward voting, as opposed to “I Voted” and “I Will Vote” stickers.
Dolores Albarracín, the Alexandra Heyman Nash University Professor at the University of Pennsylvania and director of the Communication Science Division...
A new paper by researchers at the Annenberg School finds that media coverage of civilian casualties in world conflicts increases public support for U.S. involvement, but only when the casualties are civilians from an ally, not an adversary, country.
A new paper by Annenberg Professor Dolores Albarracín and research associate Javier Granados Samayoa finds that, in certain situations, "bypassing" misinformation is more effective than correcting it.
A new study from Annenberg researchers evaluates whether perceiving misinformation as a threat influences how partisan Americans’ media consumption is.
Annenberg’s growing number of collaborations within Penn and with other institutions around the world is pushing the boundaries for research and education.
Prof. Dolores Albarracín and her team dug through years of research on the science behind behavior change to determine the best ways to promote changes in behavior.
