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Bob Hornik standing with a person holding a plaque and a person reading from a podium reading "Palais des Congres de Paris." An International Communication Association logo is also visible.
Faculty News

Prof. Robert Hornik Receives Chaffee Career Achievement Award at ICA 2022

The prestigious award comes in honor of Hornik's impact on the field of health communication and of evaluating messaging campaigns' ability to drive behavior change.

Woman holding a cigarette
Research

How Do Media Depictions of Tobacco Influence Smoking Decisions for Young Adults?

Two studies from the Annenberg School for Communication’s Robert Hornik find that media portrayals of such behaviors can change actions and perception, but how and by how much depends on a range of factors.

Two women sitting on a hammock and looking towards a lake. Photo Credit: Janko Ferlič / Unsplash
Research

Do Shared Life Experiences Make It Harder to Understand Others?

A new study reveals that having similar life experiences can actually diminish our ability to perceive other people’s unique feelings and circumstances.

Photo of multi-color edible gummies by Pharma Hemp Complex on Unsplash
Research

Fruit snack or edible? Study finds some cannabis products look like popular snacks

By Rachel Harrison, New York University

Healthcare worker securing mask
Research

How Storytelling Can Motivate Us to Help Others

A new study finds that personal stories – instead of cold facts – make people want to help keep others safe.

Syringes arranged in a circle around a red graphic illustration of coronavirus
Research

The Great and Powerful Dr. Oz? Alternative Health Media Consumption and Vaccine Views

A new study by researchers at the Annenberg Public Policy Center finds that exposure to alternative health media affects people's beliefs about healthcare issues like vaccination.

Hands of an old person on the cover of a bible labeled "Biblia" and on an ornate green tapestry
Research

Vaccines: Philosophical, moral beliefs tied to religion determine acceptance

A longitudinal study conducted pre-COVID-19 considered Americans' attitudes toward vaccines for the flu, measles, HPV, and others.

Crowd of masked people in city
Research

New COVID-19 roadmap: Four takeaways

A new report lays out a dozen priorities for the federal government to tackle in the next 12 months. The aim: to help guide the U.S. to the pandemic’s ‘next normal.’

Aerial view of Penn Medicine's Smilow Research Center building
Research

New Institute Seeks A Remedy for Medical Misinformation

The Penn Medical Communication Research Institute brings together interdisciplinary researchers with a mission to improve medical communication and health literacy.

Cover of "Creating Conspiracy Beliefs". A handprint is displayed against a blank background.
Research

A novel theory on how conspiracy theories take shape

In a new book, Dolores Albarracín, Kathleen Hall Jamieson, and colleagues show that two factors—the conservative media and societal fear and anxiety—have driven recent widespread conspiracies, from Pizzagate to those around COVID-19 vaccines.