New Postdoctoral Fellow to Join CDCS

The Center on Digital Culture and Society (CDCS) announced today that Lucy March, Ph.D, will be joining the Annenberg School for Communication in the Fall 2024 semester as its postdoctoral fellow. March was chosen from a large pool of applicants from around the world.

Lucy March earned her Ph.D. in Media and Communication from Temple University. Her research focuses on Internet cultures, popular music, and identity representations in popular media. The question that drives her research agenda is how representations of gender, racial, and sexual identity manifest in digitally circulated popular media, and the ways in which culture is produced and circulated in online environments can reveal and reflect structural inequalities.

March’s work is highly interdisciplinary, and centers the ways that people experience culture online through qualitative methods, including digital ethnography. March’s dissertation, entitled Extremely Online: Cultural Borrowing, Mixing, and Transformation in Internet Music, explores the phenomenon of digitally-based popular music, or “Internet music,” and paints a picture of these under-researched music scenes through textual and discourse analyses informed by a deep immersion in these spaces. She is also interested in the intersection of popular music and meme cultures, digital celebrity, and how platform dynamics impact these phenomena.

Her work has been published in Popular Communication and Television and New Media, and presented at the annual conferences for the International Communication Association, International Association for the Study of Popular Music, Cultural Studies Association, and others. March also has expertise in East Asian popular culture and music, and has lived and studied in Beijing and Taiwan.