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Niche Envy: Marketing Discrimination in the Digital Age. MIT Press, 2006.
The Hyperlinked Society: Questioning Connections in the Digital Age. University of Michigan Press, 2008.
Presidents Creating the Presidency: Deeds Done in Words. University of Chicago Press, 2008.
Minsun Shim. “Connecting Internet Use with Gaps in Cancer Knowledge.” Health Communication, 2008.
Ariel Chernin. “The Effects of Food Marketing on Children's Preferences: Testing the Moderating Roles of Age and Gender.” The ANNALS of the American Academy of Political and Social Science, 2008
Martin Fishbein. “A Reasoned Action Approach to Health Promotion.” Medical Decision Making, 2008.
Chul-Joo Lee. “Does the Internet Displace Health Professionals?” Journal of Health Communication, 2008.
Jeff Niederdeppe. “Beyond Knowledge Gaps: Examining Socioeconomic Differences in Response to Cancer News.” Health Communication Research, 2008.
Aaron Smith-McLallen, Martin Fishbein. “Predictors of intentions to perform six cancer-related behaviours: Roles for injunctive and descriptive norms.” Psychology, Health & Medicine, 2008.
Andrew A. Strasser, et al. “PREP advertisement features affect smokers’ beliefs regarding potential harm.” Tobacco Control, 2008.