Kwanho Kim is a doctoral candidate (ABD as of September 2020) at the Annenberg School for Communication (academic advisor: Professor Robert C. Hornik).
Given that the public communication environment (PCE) has been rapidly changing along with introduction and proliferation of various new mobile and social communication channels such as smartphones, Twitter, Facebook, and YouTube, Kim has been exploring the valid way of measuring exposures to information about various health (e.g., cancer, smoking, and vaping) and science topics (e.g., artificial intelligence) from the PCE, and examining their effects on people’s relevant cognitions and behaviors.
Furthermore, Kim has been focusing on investigating potential inequalities in the effects of the PCE that can be caused by various socioeconomic and sociocultural factors, and why and how certain factors can moderate the effects of the PCE. For instance, for his dissertation, Kim has been planning to assess the potential moderating roles of smoker and vaper identities, primed by numerical minority status, in the context of tobacco product regulation communication.
Quantitative methods such as regression analysis, structural equation modeling, and computational content analysis are what Kim has employed for his research, conducted using software including SPSS, STATA, MPlus, Python, and R.
Prior to beginning his doctoral studies, Kim received his B.A. in Communication, Psychology, and Anthropology, and M.A. in Communication from Seoul National University.
Kwanho Kim’s research focuses on examining unequal effects of public communication environments about health and science topics due to socioeconomic and sociocultural factors, using advanced quantitative methods such as structural equation modeling and computational content analysis.