The Interplay of Influence: News, Advertising, Politics, and the Internet. Sixth Edition. Cengage, 2006.

Cover of the book Internet Influence at Annenberg School for Communication ASC UPenn
Kathleen Hall Jamieson and Karlyn Kohrs Campbell

The Interplay of Influence gives students an understanding of how the mass media operate in our society and the profound ramifications of media messages in the areas of politics, news, and advertising. In this edition, noted communication scholars Jamieson and Campbell offer thoroughly updated coverage throughout including the Internet's role in media, politics, and advertising.