The Semantic Turn: A New Foundation for Design


Annenberg professor Klaus Krippendorff recently published The Semantic Turn: A New Foundation for Design (CRC Press, 2006).

Book Description: The design, dissemination, and use of contemporary artifacts - industrial products, communications, information systems, even projects - is driven less by physical/functional demands then by their attractiveness and usability. Emerging from product semantics, The Semantic Turn develops a new philosophy for design, a vocabulary for collaborating with other stakeholders, and systematic ways to design artifacts that can be expected to make sense to, are user-friendly for, and enroll communities of users. The book outlines a human-centered science for design, posing new questions to professional designers and offering proven meaning-sensitive design methods, evaluative techniques, and strategies for rendering the claims that designers need to make compelling.