Doctoral Candidate Sijia Yang talks about his research on message effects, which looks at how social media impacts how we produce and process messages. In his dissertation research, Yang is studying how moral appeals influence people’s willingness to change their views on controversial health and scientific issues.
Health Communication Videos
Why do we continue to make unhealthy and even dangerous choices, such as smoking, when these behaviors are changeable?
Determining what makes people do things differently is a daunting challenge. Professor Emily Falk’s research unites brain imaging and behavioral outcomes to discover the messages that work to help people help themselves.
In a new study led by Professor Emily Falk, brain scans of 50 smokers in Michigan were able to help predict the results of an email campaign sent to 800,000 in New York, demonstrating the promise of neuroscience to inform and improve public health campaigns.
A new study by Professor Damon Centola, along with graduate students Jingweng Zhang, Devon Brackbill, and Sijia Yang showed that the social influence of online peers can be more effective than traditional motivational messaging in encouraging physical activity.