Faculty Profile: Emily Falk, Communication Neuroscientist

Faculty Profile: Emily Falk

Changing human behavior is a difficult thing — even when a person wants to change. Using the tools of neuroscience, Emily Falk, Ph.D., studies how the brain reacts to messages and moments in our day-to-day lives, and what can be done to make behavior change stick. Falk is a Professor of Communication, Psychology, and Marketing at the Annenberg School for Communication at the University of Pennsylvania and director of its Communication Neuroscience Lab.