Emily Falk at PopTech: Brain Waves and How People Behave

Emily Falk: Brain waves and how people behave

Why do we continue to make unhealthy and even dangerous choices, such as smoking, when these behaviors are changeable?

Determining what makes people do things differently is a daunting challenge. Professor Emily Falk’s research unites brain imaging and behavioral outcomes to discover the messages that work to help people help themselves.