Margaret Mead. Howard Becker. Sol Worth. Erving Goffman.
They are just a few of the influential scholars whose work was published in Studies in Visual Communication (SVC). The journal, originally named Studies in the Anthropology of Visual Communication (SAVICOMM), was published by the Annenberg School from 1974 until 1985.
For 40 years, it was available only to scholars through hardbound archives. But thanks to a recently completed digitization process, SVC is now publicly available online.