Attitudes & Persuasion
What does it take to change hearts and minds? What types of messaging can alter people’s beliefs and spur positive action? Annenberg School scholars consider the mental processes behind decision-making and the types of communications that can effectively sway people.
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Abortion, Not Inflation, Directly Affected Congressional Voting in 2022
Contrary to the conventional wisdom that Americans are “pocketbook voters,” views on abortion and the Supreme Court are more likely to sway voters today.