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Exploring a Fast-Changing Media Landscape
Shaping the Future of Communication
The Annenberg School for Communication is a vibrant, cross-disciplinary, and close-knit community of scholars at the forefront of engaging today's media landscape and its impact on the major issues of our world.
Penn Annenberg Dean Sarah Banet-Weiser's message on Wallis Annenberg's passing
A central figure in our community here at ASC and an engaged philanthropist, she led the Annenberg Foundation as president and chair since 2009. Born in Philadelphia and raised in a family deeply...
The Media, Inequality, and Change Center Publishes “Is Another AI Possible? Platforms, Political Economies, and Alternatives”
The paper by Anis Rahman explores the political economy of big tech AI.
AI Used for Real-Time Selection of Actionable Messages for Government and Public Health Campaigns
A new study conducted by Dolores Albarracín and Man-pui Sally Chan of the University of Pennsylvania, government and community agencies, and researchers at the University of Illinois and Emory University suggests that artificial intelligence (AI) can facilitate theory- and evidence-based message selection.
Leaders in Communication
Scroll through this video gallery to learn more about innovative research and academic interests of our faculty and students.
A neuroscientist reveals the hidden calculations that shape our daily decisions—and how to make more fulfilling, impactful choices in our work, relationships, and lives. What We Value: The Neuroscience of Choice and Change by Professor Emily Falk, reveals how we can transform our relationship with the daily decisions that define our lives by thinking like neuroscientists.
Researchers at the Annenberg School for Communication at the University of Pennsylvania have been on the front lines of public health awareness for decades. Our mission? A healthier, happier world.
In the course "Conventions, Debates, and Campaigns," taught by David Eisenhower, Marjorie Margolies, and Craig Snyder, students at the Annenberg School for Communication at the University of Pennsylvania had the unique opportunity to attend either the Republican National Convention or the Democratic National Convention as they followed the 2024 presidential election cycle.
Professor Sandra González-Bailón and colleagues analyzed the spread of over one billion Facebook posts to reveal how information flowed on the social network during the U.S. 2020 election.
Annenberg Professor Sarah J. Jackson talks about how the Harris campaign is communicating differently than the Biden, Clinton, and Obama campaigns.
The Center for Advanced Research in Global Communication at the Annenberg School for Communication held its first Global Media Cultures Collective Doctoral Institute in Delhi India.
Assistant Professor Juan Llamas-Rodriguez talks about how his childhood in Mexico set him on a path to studying borders and forms of entertainment that both depict and transcend them.
The Computational Social Science Lab, led by Annenberg professor Duncan Watts, unites computer science, statistics, and social science to solve challenging real-world problems using digital data and platforms.
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